2023
Geelong Cats - Untameable
Match Day Brand
The Geelong Cats 2023 match day brand was an extension of the 2022 finals campaign, with a complete new look and feel. When researching current trends within sports media there was a play on striking type. On socials strong images performed well over heavy graphics, however for certain posts, ie team selection, the tiles needed to stand out as they are highly interacted with. Geelong are known for their navy and white hoops, bringing in the highlight blue from the club brand 'One In Hoops' allowed depth in the graphics.
Film Strip
The idea behind the film strip was that Geelong were team to watch due to winning the 2022 Grand Final.
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Bollard
The very famous bollards at Eastern Beach referenced Geelong as a destination club. This was also a simple way to add the untameable brand where needed across various assets.
